The illusion of communication

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Bibliographische Detailangaben
Veröffentlicht in:	Advertising management
1. Verfasser:	Martineau, Pierre (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1965
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Titel	Jahr	Verfasser
Practical media decisions and the computer	1965	Moran, William T.
The illusion of communication	1965	Martineau, Pierre
The dilemma of creative advertising	1965	Politz, Alfred
Symbolism and life style	1965	Levy, Sidney J.
An application of learning theory to TV copy testing	1965	Krugman, Herbert E.
Factual recall as a measure of advertising effectiveness	1965	Haskins, Jack B.
The world customer	1965	Dichter, Ernest
The social itinerary of technical change : two studies on the diffusion of innovation	1965	Katz, Elihu
Visual material and recall of magazine articles	1965	Greenbaum, Allan
Effects of fear-arousing communications	1965	Janis, Irving L.
Sharper focus for the corporate image	1965	Martineau, Pierre
The Starch and Ted Bates correlative measures of advertising effectiveness	1965	Rotzoll, Kim B.
The influence of source credibility on communication effectiveness	1965	Hovland, Carl Iver
Reconciling conflicting results derived from experimental and survey studies of attitude change	1965	Hovland, Carl Iver
The qualitative values of advertising media	1965	Weilbacher, William M.
The elusive element in scientific marketing	1965	Weir, Walter
How practical is the media model?	1965	Saint Georges, Joseph
The creative organization	1965	Steiner, Gary A.
Assumptions in measuring advertising effectiveness	1965	Semon, Thomas T.
Family life cycle as an independent variable	1965	lansing, John Belcher