Operations research in solving a marketing problem
|
1968 |
Cross, James S. |
Product differentation and market segmentation as alternative marketing strategies
|
1968 |
Smith, Wendell R. |
A note on some experimental findings about the meanings of price
|
1968 |
Leavitt, Harold J. |
Impact of government upon the market system
|
1968 |
Grether, E. T. |
Operations research in marketing
|
1968 |
Kotler, Philip |
The propaganda function in marketing
|
1968 |
McGarry, Edmund Daniels |
The logistics of distribution
|
1968 |
Magee, John F. |
A new profession to aid management
|
1968 |
Harper jr., Marion |
Science and thruth in marketing research
|
1968 |
Politz, Alfred |
The dynamic of brand-loyalty and brand-switching
|
1968 |
Lipstein, Benjamin |
The trajectory theory of goal-setting for products
|
1968 |
Crawford, C. Merle |
The marketing revolution
|
1968 |
Keith, Robert J. |
Motivation, cognition, learning : basic factors in consumer behavior
|
1968 |
Bayton, James A. |
Sociology and the study of consumers
|
1968 |
Glock, Charles Y. |
A study of why people purchase new products
|
1968 |
Haines jr., George H. |
The salesman isn't dead : he's different
|
1968 |
Rieser, Carl |
Reorganizing distribution for higher profits
|
1968 |
Hill, W. Clayton |
Psychological classification
|
1968 |
Lunn, J. A. |
Are channels of distribution what the taxtbooks say?
|
1968 |
McVey, Phillip |
Analytical methods of measuring marketing profitability : a matrix approach
|
1968 |
Mossman, Frank H. |