How many service stations are too many?

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Bibliographische Detailangaben
Veröffentlicht in:	Readings in basic marketing
1. Verfasser:	Lundy, Richard D. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1978
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Titel	Jahr	Verfasser
Measures of brand attitude can be used to predict buying behavior	1978	Pavasars, John
Market segmentation as a competitive strategy	1978	Foote, Nelson N.
How many service stations are too many?	1978	Lundy, Richard D.
The high cost of government regulation	1978	Weidenbaum, Murray L.
Would you want your son to marry a merketing lady?	1978	Farmer, Richard N.
Broadening the concept of marketing	1978	Kotler, Philip
Planning product line strategy : a matrix approach	1978	Wind, Yoram
Psychology in industrial marketing	1978	Dichter, Ernest R.
A conceptual framework for multinational marketing	1978	Keegan, Warren J.
Exploit the product life cycle	1978	Levitt, Theodore
Market segmentation : a strategic management tool	1978	Johnson, Richard M.
Physical distribution : managing the firm's service level	1978	Lewis, Richard J.
Conducting and using a marketing audit	1978	Grashof, John F.
Let's get back to the competitive market system	1978	Grayson jr., C. Jackson
What consumerism means for marketers	1978	Kotler, Philip
Retail strategy and the classification of consumer goods	1978	Bucklin, Louis P.
The changing role of the product manager in consumer goods companies	1978	Buell, Victor P.
Still no consumer clout in U.S.S.R.	1978	Caputo, Philip
Benefit segmentation : a decision-oriented research tool	1978	Haley, Russell I.
Psychographics : a critical review	1978	Wells, Willliam D.