Media effects by involvement under voluntary exposure: a comparison of television, print and static Internet

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Bibliographische Detailangaben
Veröffentlicht in:	Internet applications in Euromarketing
1. Verfasser:	Dijkstra, Majorie (VerfasserIn)
Weitere Verfasser:	Raaij, W. Fred van (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2002
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