Analytical methods of measuring marketing profitability : a matrix approach
|
1968 |
Mossman, Frank H. |
Multi-stage approach to pricing
|
1968 |
Oxenfeldt, Alfred Richard |
The effect of social stratification on market behavior
|
1968 |
Rotzoll, Kim B. |
The marketing audit : its nature, purposes, and problems
|
1968 |
Shuchman, Abe |
A new orientation for plotting marketing strategy
|
1968 |
Adler, Lee |
Commentary on "Impact of government upon the market system"
|
1968 |
Banks, Seymour |
A theoretical model for consumer market prediction
|
1968 |
Cohen, Reuben |
What is the marketing management concept?
|
1968 |
McKitterick, J. B. |
Motivation, cognition, learning : basic factors in consumer behavior
|
1968 |
Bayton, James A. |
Sociology and the study of consumers
|
1968 |
Glock, Charles Y. |
A study of why people purchase new products
|
1968 |
Haines jr., George H. |
The salesman isn't dead : he's different
|
1968 |
Rieser, Carl |
Reorganizing distribution for higher profits
|
1968 |
Hill, W. Clayton |
Psychological classification
|
1968 |
Lunn, J. A. |
Are channels of distribution what the taxtbooks say?
|
1968 |
McVey, Phillip |
Operations research in solving a marketing problem
|
1968 |
Cross, James S. |
Product differentation and market segmentation as alternative marketing strategies
|
1968 |
Smith, Wendell R. |
A note on some experimental findings about the meanings of price
|
1968 |
Leavitt, Harold J. |
Impact of government upon the market system
|
1968 |
Grether, E. T. |
Operations research in marketing
|
1968 |
Kotler, Philip |