An approach to marketing theory

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Bibliographische Detailangaben
Veröffentlicht in:	Theory in marketing
1. Verfasser:	Lockley, Lawrence Campbell (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1964
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Titel	Jahr	Verfasser
Uncertainty, information, and marketing decisions	1964	Green, Paul E.
The requirements for theory in marketing	1964	Halbert, Michael H.
A normative theory of marketing systems	1964	Alderson, Wroe
Marketing theory as marketing management	1964	Churchman, C. West
Some observations on "structural" formation and the growth of marketing channels	1964	Breyer, Ralph Frederick
Design of marketing channels	1964	Balderston, F. E.
A conceptual approach to marketing	1964	McInnes, William
On atomic sentential forms and theory construction	1964	Martin, Richard M.
A marketing analysis of suburban and urban expenditure patterns	1964	Blankertz, Donald F.
Retailing as an operating system	1964	Baranoff, Seymour
An approach to marketing theory	1964	Lockley, Lawrence Campbell
Symptomatic factors in consumer behavior	1964	Pollak, Otto
A probabilistic approach to consumer behavior	1964	Kuehn, Alfred A.
Consumer acceptance theory	1964	Aspinwall, Leo V.
A regional science approach to market projections	1964	Isard, Walter
Interacting roles of the household purchasing agent	1964	Whiteside, Henry O.
The merchandising function	1964	McGarry, Edmund Daniels
Towards a theory of retail competition	1964	Alderson, Wroe
Political science and marketing	1964	Thorelli, Hans B.
How we can "know" more about marketing	1964	Bliss, Perry