The marketing manufacturing gap

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Bibliographische Detailangaben
Veröffentlicht in:	Konrad, Evelyn Computer innovations in marketing
1. Verfasser:	Garofalo, John W. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Beyond the pitfall	1970	Demby, Emanuel H.
Operations research and model building in marketing	1970	Kotler, Philip
COSMOS : an application of management science techniques to marketing decision making	1970	Jones, Thomas C.
The computer and physical distribution in service industries	1970	Konrad, Evelyn
Physical distribution and the computer : how can it and how does it work?	1970	Konrad, Evelyn
The future of the computer in marketing	1970	Kotler, Philip
The use of the computer in new product planning	1970	Dahle, Robert D.
Competitive pricing : a systematic approach ; a case study in the application of practical mathematical models to pricing problems	1970	Edelman, Franz
The computer in physical distribution	1970	Davis, Herbert W.
MSPS and media planners	1970	Yu, Tom Teng-pin
Computers and models in the marketing decision process	1970	Gray, Peter J.
Using computers : a look ahead	1970	Hammond, Robert A.
The Gordian Knot of advertising	1970	Konrad, Evelyn
How marketers use the computer today	1970	Konrad, Evelyn
Inventory management, physical distribution, and the computer : an overview	1970	Konrad, Evelyn
Marketing research	1970	Konrad, Evelyn
Some challenges and many opportunities	1970	Konrad, Evelyn
What marketing managers really need to know about computers	1970	Andrus, Roman R.
Trends in inventory management	1970	Toan jr., Arthur B.
The marketing manufacturing gap	1970	Garofalo, John W.