The ABCs of ARF's PARM (A response to the Advertising Research Foundation's invitation to interested persons to offer their interpretations of the 1955 experiment conducted by the Committee on Printed Advertising Rating Methods)
Gespeichert in:
| Veröffentlicht in: | Journal of marketing |
|---|---|
| 1. Verfasser: | |
| Körperschaften: | , , |
| Format: | UnknownFormat |
| Veröffentlicht: |
1960
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Titel | Jahr | Band |
|---|---|---|
| Special issue: theory and practice in marketing | 2017 | volume 81, number 2 (March 2017) |
| AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known | 2016 | volume 80, number 6 (November 2016) |
| Fundamental issues and directions for marketing | 1999 | 63 : Special issue |