The ABCs of ARF's PARM (A response to the Advertising Research Foundation's invitation to interested persons to offer their interpretations of the 1955 experiment conducted by the Committee on Printed Advertising Rating Methods)

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing
1. Verfasser: Lucas, Darrell B. (VerfasserIn)
Körperschaften: ARF (BerichterstatterIn), PARM (BerichterstatterIn), Advertising Research Foundation (BerichterstatterIn)
Format: UnknownFormat
Veröffentlicht: 1960
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