Differences between retailers' and consumers' perceptions

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Bibliographische Detailangaben
Veröffentlicht in:	Holloway, Robert J. Consumer behavior
1. Verfasser:	McClure, Peter J. (VerfasserIn)
Weitere Verfasser:	Ryans, John K. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1971
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Titel	Jahr	Verfasser
Cultural compatibility in the adoption of television	1971	Graham, Saxon
Brand loyalty revisited : a twenty-year report	1971	Guest, Lester
Social class and life cycle as predictors of shopping behavior	1971	Rich, Stuart U.
An experimental study of the effects of information on consumer product evaluations	1971	Hempel, Donald J.
Effects of group influences on consumer brand preferences	1971	Stafford, James E.
How adults learn brand preference	1971	Sheth, Jagdish N.
Consumer-confusion in the selection of supermarket products	1971	Friedman, Monroe Peter
The semantic differential as an index of brand attitude	1971	Barclay, William D.
Perceived risk and consumer decision-making : the case of telephone shopping	1971	Cox, Donald F.
The learning of consumer preference	1971	Krugman, Herbert E.
Differences between retailers' and consumers' perceptions	1971	McClure, Peter J.
Can Bales' interaction process analysis be used to explore consumer behavior?	1971	Gardner, David M.
Social character and differential preference for mass communication	1971	Kassarjian, Harold H.
Testing propensities to shop	1971	Bucklin, Louis P.
A decision-process approach to impulse purchasing	1971	Kollat, David T.
Risk-reduction processes in repetitive consumer behavior	1971	Sheth, Jagdish N.
An experiment on consumer dissonance	1971	Holloway, Robert J.
Can attitude measurement predict consumer behavior?	1971	Udell, Jon G.
Personality characteristics of purchasers	1971	Koponen, Arthur
Avoidance of dissonant information	1971	Mills, Judson