Management myopia

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing management and administrative action
1. Verfasser:	Levitt, Theodore (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1968
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Titel	Jahr	Verfasser
Pricing policies for new products	1979	Dean, Joel
Time lag in new product development	1968	Adler, Lee
What makes a good salesman	1968	Mayer, David
Measuring the cost and value of marketing	1968	Hollander, Stanley C.
The wheel of retailing	1968	Hollander, Stanley C.
The adoption process	1968
Market knowledge : source of objectives	1968	Jerome III., William Travers
The creative organization	1968	Steiner, Gary A.
Sales as a part or marketing	1968	Lazo, Hector
The death and burial of ʺsickʺ products	1968	Alexander, Ralph Samuel
Framework for marketing strategy	1968	Allison, Harry E.
Management myopia	1968	Levitt, Theodore
New criteria for market segmentation	1968	Yankelovich, Daniel
How communication works	1968	Schramm, Wilbur
Bayesian decision theory in pricing strategy	1968	Green, Paul E.
The total cost approach to distribution	1968	Kashman, Raymond Le
Conspicuous consumption	1968	Veblen, Thorstein
The marketing executive and management information systems	1968	Amstutz, Arnold E.
Decision theory and marketing management?	1968	Buzzell, Robert Dow
The planning of advertising measurement	1968	Lucas, Darrell Blaine