| A commentary on "transformative marketing : the next 20 years"
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2018 |
Varadarajan, Rajan |
| How do specialized personal incentives enhance sales performance? : the benefits of steady sales growth
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2018 |
Patil, Ashutosh |
| Corporate board interlocks and new product introductions
|
2018 |
Srinivasan, Raji |
| Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
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2018 |
Ertekin, Larisa |
| Unpacking the relationship between sales control and salesperson performance : a regulatory fit perspective
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2018 |
Katsikeas, Constantine S. |
| An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
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2018 |
Guha, Abhijit |
| Sales-to-marketing job transitions
|
2018 |
Johnson, Jeff S. |
| Offerings as digitalized interactive platforms : a conceptual framework and implications
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2018 |
Ramaswamy, Venkatram |
| Marketing channel management by multinational corporations in foreign markets
|
2018 |
Grewal, Rajdeep |
| In-store mobile phone use and customer shopping behavior : evidence from the field
|
2018 |
Grewal, Dhruv |
| Selling the premium in freemium
|
2018 |
Gu, Xian |
| Sales force downsizing and firm-idiosyncratic risk : the contingent role of investors’ screening and firm’s signaling processes
|
2018 |
Panagopoulos, Nikolaos G. |
| Swayed by the numbers : the consequences of displaying product review attributes
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2018 |
Watson, Jared |
| App popularity : where in the world are consumers most sensitive to price and user ratings?
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2018 |
Kübler, Raoul |
| Status games : market driving through social influence in the U.S. wine industry
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2018 |
Humphreys, Ashlee |
| Lateral exchange markets : how social platforms operate in a networked economy
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2018 |
Perren, Rebeca |
| Strategic information transmission in peer-to-peer lending markets
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2018 |
Caldieraro, Fabio |
| The effect of review writing on learning engagement in channel partner relationship management
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2018 |
Aguirre, Elizabeth |
| The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
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2018 |
Janakiraman, Ramkumar |
| Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
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2018 |
Fajardo, Tatiana M. |
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