Word of mouth activity during the introduction of a new food product
Gespeichert in:
| Veröffentlicht in: | Consumer behavior |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Veröffentlicht: |
1974
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Some measurement effects in purchase panel data from the test market | 1974 | Ring, L. Winston |
| Investigations on atitude and purchase intention toward the brand | 1974 | Pellemans, Paul A. |
| Buyer behavior and related technological advances | 1974 | Howard, John A. |
| The structure of buyer behavior | 1974 | Howard, John A. |
| An investigation of relationships among evaluative beliefs, affect, behavioral intention, and behavior | 1974 | Sheth, Jagdish N. |
| A descripting and evaluation of the design of the buyer behavior research project | 1974 | Day, George S. |
| A synthesis of the empirical studies | 1974 | Holbrook, Morris Baldwin |
| Information sensitivity and brand choice | 1974 | O'Brien, Terrence V. |
| A simultaneous-equation regression test of the Howard-Sheth model | 1974 | Farley, John U. |
| Attitude stability changeability, and predictive ability | 1974 | Day, George S. |
| Simulation of buyer behavior | 1974 | Perry, Michael |
| Word of mouth activity during the introduction of a new food product | 1974 | Lampert, Shlomo I. |