Grundfragen des Dienstleistungsmarketing

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Langeard, Eric (VerfasserIn)
Weitere Verfasser: Pardey, Roland (BerichterstatterIn)
Format: UnknownFormat
Veröffentlicht: 1981
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Ethical marketing and livingwages : competing logics in the fashion industry 2024 Bankel, Robin
Understanding the influence of chatbot human-likeness on user satisfaction in erroneous customer-chatbot interactions 2024 Franke, Claudia
Drivers and moderators of direct selling business outcomes : why I participate affects how I perform 2024 Coughlan, Anne T.
Evaluating customer experience management in the insurance industry : empirical studies of company and customer perspectives 2024 Klopfer, Lisa-Marie
The role of self-determination theory in explaining patients' motivation to continue using telemedicine in a post-pandemic world 2024 Ries, Teresa
Bicultural brand positioning in international markets : exploring potential challenges in the context of consumer cultures associated with human rights controversies 2024 Weißkopf, Christian
Celebrities as product endorsers in a national and international context 2024 Świętek, Patrycja
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach 2024 Rancati, Gaia
The color of togetherness : a theoretical contribution to the research on color effects 2024 Gierl, Heribert
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers 2023 Pappenheim, Christina
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price discounts 2023 Schreiner, Timo
The role of organizational values for sustainable development : the case of forest green rovers and the promotion of plant-based diets 2023 Pape, Lennart
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements 2023 Gierl, Heribert
Smart transformative services to defuse crises? : the meaning of trust for the usage of digital contact tracing apps 2023 Heimann, Kira Marie
Rewards for a healthy lifestyle : the impact of reward type and timing in pay-as-you-live pricing 2023 Unger, Franziska
Measuring product commoditization : scale development 2023 Wagner, Udo
Effects of live streaming commerce on returns and measures for return avoidance from a customer's perspective 2023 Rese, Alexandra
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos 2023 Brauckmann, Nadine
Effects of COVID-19 on well-being and customer loyalty : a life event perspective 2023 Stokburger-Sauer, Nicola
Effective return prevention measures in the post-purchase stage : a best-worst scaling approach 2023 Brand, Benedikt
Alle Artikel auflisten