| Visual material and recall of magazine articles
|
1965 |
Greenbaum, Allan |
| Effects of fear-arousing communications
|
1965 |
Janis, Irving L. |
| Sharper focus for the corporate image
|
1965 |
Martineau, Pierre |
| The Starch and Ted Bates correlative measures of advertising effectiveness
|
1965 |
Rotzoll, Kim B. |
| The influence of source credibility on communication effectiveness
|
1965 |
Hovland, Carl Iver |
| Reconciling conflicting results derived from experimental and survey studies of attitude change
|
1965 |
Hovland, Carl Iver |
| The qualitative values of advertising media
|
1965 |
Weilbacher, William M. |
| The elusive element in scientific marketing
|
1965 |
Weir, Walter |
| How practical is the media model?
|
1965 |
Saint Georges, Joseph |
| The creative organization
|
1965 |
Steiner, Gary A. |
| Assumptions in measuring advertising effectiveness
|
1965 |
Semon, Thomas T. |
| Family life cycle as an independent variable
|
1965 |
lansing, John Belcher |
| Approaches to determining the advertising appropriation
|
1965 |
Frey, Albert Wesley |
| Measuring advertising's value to company objectives
|
1965 |
Casey, Richard F. |
| Induced moods and attitudes toward products
|
1965 |
Axelrod, Joel N. |
| The significance of social stratification in selling
|
1965 |
Coleman, Richard P. |
| Now product, appeal, and program affect attitudes toward commercials
|
1965 |
Crane, Lauren E. |
| Applying the strategy of market segmentation
|
1965 |
Roberts, Alan A. |
| New ways to analyze brand-to-brand competition
|
1965 |
Rohloff, Albert C. |
| Measuring the process of communications effect
|
1965 |
Mendelsohn, Harold |
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