Do higher prices signal higher quality?

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research
1. Verfasser: Gerstner, Eitan (VerfasserIn)
Format: UnknownFormat
Veröffentlicht: 1985
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
A probit model with structured covariance for similarity effects and source of volume calculations 2018 Dotson, Jeffrey P.
TV viewing and advertising targeting 2018 Deng, Yiting
When and how managers' responses to online reviews affect subsequent reviews 2018 Wang, Yang
Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues 2018 Marinova, Detelina
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases 2018 Ailawadi, Kusum L.
Are you back for good or still shopping around? : investigating customers’ repeat churn behavior 2018 Kumar, V.
The asymmetric impact of context on advantaged versus disadvantaged options 2018 Evangelidis, Ioannis
When showrooming increases retailer profit 2018 Kuksov, Dmitri
Circle of incompetence : sense of understanding as an improper guide to investment risk 2018 Long, Andrew R.
Modeling gift choice : the effect of uncertainty on price sensitivity 2018 Wang, Sherry Shi
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry 2018 Liu, Angela Xia
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions 2018 Packard, Grant
Spillover effects of mission activities on revenues in nonprofit health care : the case of Aravind Eye Hospitals, India 2018 Gupta, Sachin
Building a social network for success 2018 Ansari, Asim
An empirical study of uniform and differential pricing in the movie theatrical market 2018 Ho, Jason Y. C.
How evaluations of multiple percentage price changes are influenced by presentation mode and percentage ordering : the role of anchoring and surprise 2018 Davis, Derick F.
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts 2018 Baumgartner, Hans
Customer-based corporate valuation for publicly traded noncontractual firms 2018 McCarthy, Daniel
Online reputation mechanisms and the decreasing value of chain affiliation 2018 Hollenbeck, Brett
Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice 2018 Evangelidis, Ioannis
Alle Artikel auflisten