The analysis of consumer actions

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing models
1. Verfasser:	Kornhauser, Arthur (VerfasserIn)
Weitere Verfasser:	Lazarsfeld, Paul F. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1964
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Titel	Jahr	Verfasser
Postdecision exposure to relevant information	1968	Ehrlich, Danuta
Preference for new products and its relationship to different measures of conformity	1964	Gruen, Walter
Selecting profitable products	1964	O'Meara jr., John T.
Social and psychological factors associated with acceptance of new food products	1964	Bylund, H. Bruce
An operations-research study of sales response to advertising	1964	Vidale, Marcello L.
Models using experimental data to appraise marketing strategy	1964	Pessemier, Edgar A.
Consumer attitudes, expectations and plans	1964	Morrissett, Irving
Probabilistic models of consumer buying behavior	1964	Kuehn, Alfred A.
The analysis of consumer actions	1964	Kornhauser, Arthur
Marketing research expenditures : a decision model	1964	Bass, Frank M.
Marketing expansion : a statistical analysis	1964	King, William R.
Sales effects of two campaign themes	1964	Henderson, Peter L.
Family life cycle as an independent variable	1964	Lansing, John Belcher
Bayesian decision theory in pricing strategy	1964	Green, Paul E.
The diffusion of an innovation among physicians	1964	Coleman, James
Linear programming in media selection	1964	Day, Ralph L.
Use of linear programming to optimize media schedules in advertising	1964	Wilson, Clark L.
Class and conservatism in the adoption of innovations	1964	Graham, Saxon
Bayesian decision theory in advertising	1964	Green, Paul E.
Advertising : a problem in industrial dynamics	1964	Forrester, Jay Wright