Phasing out weak products

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Bibliographische Detailangaben
Veröffentlicht in:	Readings in marketing
1. Verfasser:	Kotler, Philip (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1967
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Titel	Jahr	Verfasser
Behavioral science concepts for analyzing the consumer	1967	Herzog, Herta
A closer look at operations research	1967	Doherty, Philip A.
Linear programming for merchandising decisions	1967	Salkin, E. Lawrence
Bayesian decision theory in pricing strategy	1967	Green, Paul E.
Fitting the semantic differential to the marketing problem	1967	Mindak, William A.
Behavioral science offers fresh insights on new product acceptance	1967	Shaw, Steven J.
The significance of social stratification in selling	1967	Coleman, Richard P.
A probability model for early prediction of new product market success	1967	Barclay, William D.
The competitive marketing simulator : a new management tool	1967	Kotler, Philip
Phasing out weak products	1967	Kotler, Philip
New ways in marketing strategy	1967	Morse, Leon
Strategy of product quality	1967	Kuehn, Alfred A.
Consumer purchase-costs, do retailers recognize them?	1967	Bender, Wesley C.
Symbolism and life style	1967	Levy, Sidney J.
New study tells TV advertisers how advertising builds sales and share of market	1967	Dodd jr., Allen R.
Linear programming for marketing cost reduction	1967	Kallman, Robert J. R.
A space age technique to launch new products	1967	Stolle, John F.
The computer and the marketing man	1967	Christian, Richard C.
Anthropology's contributions to marketing	1967	Winick, Charles
Bayesian statistics in marketing	1967	Roberts, Harry Vivian