Operations research and model building in marketing

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Bibliographische Detailangaben
Veröffentlicht in:	Konrad, Evelyn Computer innovations in marketing
1. Verfasser:	Kotler, Philip (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Using the computer to plan marketing	1970	Bayliss, Jonathan
The ARTS system	1970	Axelrod, Joel N.
An appraisal of the computer in marketing	1970	Konrad, Evelyn
Competitive pricing	1970	Konrad, Evelyn
Advertising media models : their uses and limitations	1970	Young, Lawrence F.
Trends in inventory management	1970	Toan jr., Arthur B.
The marketing manufacturing gap	1970	Garofalo, John W.
How to use the computer in marketing	1970	Youmans jr., Art
First conquest of the computer in marketing	1970	Konrad, Evelyn
The computer's role in the discovery and development of product opportunities	1970	Cox, E. J. Sandon
Computers and models in the marketing decision process	1970	Gray, Peter J.
Using computers : a look ahead	1970	Hammond, Robert A.
The Gordian Knot of advertising	1970	Konrad, Evelyn
How marketers use the computer today	1970	Konrad, Evelyn
Inventory management, physical distribution, and the computer : an overview	1970	Konrad, Evelyn
Marketing research	1970	Konrad, Evelyn
Some challenges and many opportunities	1970	Konrad, Evelyn
What marketing managers really need to know about computers	1970	Andrus, Roman R.
Beyond the pitfall	1970	Demby, Emanuel H.
Operations research and model building in marketing	1970	Kotler, Philip