The evaluation of potential new produkt alternatives

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Bibliographische Detailangaben
Veröffentlicht in:	Applications of management sciences in marketing
1. Verfasser:	Freimer, Marshall (VerfasserIn)
Weitere Verfasser:	Simon, Leonard S. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Information processing model of executive decision	1970	Howard, John A.
Sales planning and control using absorbing Markov chains	1970	Thompson jr., William W.
Testing Brand-switching models	1970	Morrison, Donald G.
Stochastic consumer models : some comparative results	1970	Montgomery, David B.
A stochastic response model with application to Brand choice	1970	Montgomery, David B.
A goal programming model for media planning	1970	Charnes, A.
Management, computers and market simulation	1970	Amstutz, Arnold E.
A model of the distribution of branded personal products in Jamaica	1970	Farley, John U.
An optimal plan for salesmen's compensation	1970	Farley, John U.
Brand switching and mathematical programming in market expansion	1970	Hartung, Philip H.
A media planning calculus	1970	Little, John D. C.
Interactive visual display systems and management problem solving	1970	Morton, Michael S.
A dynamic model for competitive marketing in coupled markets	1970	Shakun, Melvin F.
A new product analysis and decision model	1970	Urban, Glen L.
The wizard who oversimplified : a fable	1970	Peterson, Harold
The use of models in marketing timing decisions	1970	Hess, Sidney W.
A quantitative approach to magazine advertisment format selection	1970	Diamond, Daniel S.
The evaluation of potential new produkt alternatives	1970	Freimer, Marshall
Art and science of competitive bidding	1970	Edelman, Franz
A model of adaptive control of promotional spending	1970	Little, John D. C.