| Postdecision exposure to relevant information
|
1968 |
Ehrlich, Danuta |
| Use of linear programming to optimize media schedules in advertising
|
1964 |
Wilson, Clark L. |
| Class and conservatism in the adoption of innovations
|
1964 |
Graham, Saxon |
| Bayesian decision theory in advertising
|
1964 |
Green, Paul E. |
| Advertising : a problem in industrial dynamics
|
1964 |
Forrester, Jay Wright |
| Simulating market processes
|
1964 |
Balderston, Frederick E. |
| Heuristic programming : a useful technique for marketing
|
1964 |
Kuehn, Alfred A. |
| How advertising performance depends on other marketing factors
|
1964 |
Kuehn, Alfred A. |
| Personality and product use
|
1964 |
Tucker, William Thomas |
| Induced moods and attitudes toward products
|
1964 |
Axelrod, Joel N. |
| Decision theory and marketing management
|
1964 |
Buzzell, Robert Dow |
| City shoppers and urban identification : observations on the social psychology of city life
|
1964 |
Stone, Gregory P. |
| The significance of social stratification in selling
|
1964 |
Coleman, Richard P. |
| Strategy of product quality
|
1964 |
Kuehn, Alfred A. |
| A study of sales operations
|
1964 |
Brown, Arthur A. |
| Preference for new products and its relationship to different measures of conformity
|
1964 |
Gruen, Walter |
| Selecting profitable products
|
1964 |
O'Meara jr., John T. |
| Social and psychological factors associated with acceptance of new food products
|
1964 |
Bylund, H. Bruce |
| An operations-research study of sales response to advertising
|
1964 |
Vidale, Marcello L. |
| Models using experimental data to appraise marketing strategy
|
1964 |
Pessemier, Edgar A. |
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