| Reflections on "transformative marketing : the next 20 years"
|
2018 |
Meyer, Robert J. |
| A theory of customer valuation : concepts, metrics, strategy, and implementation
|
2018 |
Kumar, V. |
| Social dollars in online communities : the effect of product, user, and network characteristics
|
2018 |
Park, Eunho |
| Converging on a new theoretical foundation for selling
|
2018 |
Hartmann, Nathaniel N. |
| The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
|
2018 |
Gielens, Katrijn |
| Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
|
2018 |
Allen, B. J. |
| Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?
|
2018 |
Martin, Kelly D. |
| The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
|
2018 |
Cillo, Paola |
| Video content marketing : the making of clips
|
2018 |
Liu, Xuan |
| Device switching in online purchasing : examining the strategic contingencies
|
2018 |
Haan, Evert de |
| When and how board members with marketing experience facilitate firm growth
|
2018 |
Whitler, Kimberly A. |
| Self-selected sales incentives : evidence of their effectiveness, persistence, durability, and underlying mechanisms
|
2018 |
Bommaraju, Raghu |
| Scheduling content on social media : theory, evidence, and application
|
2018 |
Kanuri, Vamsi K. |
| Sales-to-marketing job transitions
|
2018 |
Johnson, Jeff S. |
| Offerings as digitalized interactive platforms : a conceptual framework and implications
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2018 |
Ramaswamy, Venkatram |
| Marketing channel management by multinational corporations in foreign markets
|
2018 |
Grewal, Rajdeep |
| In-store mobile phone use and customer shopping behavior : evidence from the field
|
2018 |
Grewal, Dhruv |
| Selling the premium in freemium
|
2018 |
Gu, Xian |
| Sales force downsizing and firm-idiosyncratic risk : the contingent role of investors’ screening and firm’s signaling processes
|
2018 |
Panagopoulos, Nikolaos G. |
| Swayed by the numbers : the consequences of displaying product review attributes
|
2018 |
Watson, Jared |
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