| The trust equation: generating customer trust
|
2004 |
Green, Charles H. |
| Using e-mail to build customer value
|
2004 |
Scruggs, Derek |
| Evolution of the customer interaction center in the context of idic
|
2004 |
Rech, Elizabeth |
| Privacy on the net
|
2004 |
Dyson, Esther |
| Managing customer relationships: methrics case study
|
2004 |
Goodnight, James |
| Capabilities for forging customer relationships
|
2004 |
Day, George S. |
| General Motors' Vauxhall division: managing the customer experience across channels and touchpoints
|
2004 |
Seybold, Patricia B. |
| Convergys: a case study in using proxy variables to rank customers by their value
|
2004 |
Collins, Jill |
| Integrated marketing communications and CRM: friends or foes?
|
2004 |
Schultz, Don E. |
| Loyalty-based management
|
2004 |
Reichheld, Frederick F. |
| The online store and the role of the brand in online shopping
|
2004 |
Dhar, Ravi |
| The view from here
|
2004 |
Kotler, Philip |
| The Internet's role in customer identification: betting on Amazon
|
2004 |
Alsop, Stewart |
| Differentiating customers by their needs: a practical approach
|
2004 |
|
| Wireless rules: how new mobile technologies will transform CRM
|
2004 |
Newell, Fred B. |
| You're only as agile as your customers think
|
2004 |
Pine, B. Joseph |
| Stages of change to become a customer-strategy enterprise
|
2004 |
Washington Kendall, Miriam |
| Supply chain management and managing customer relationships
|
2004 |
Blackwell, Roger |
| Using operational excellence as a competitive advantage: Tesco
|
2004 |
Seybold, Patricia B. |
| Managing customer relationships: the technology adoption life cycle
|
2004 |
Moore, Geoffrey A. |
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