Building and appraising the media strategy

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Barban, Arnold M. Readings in advertising and promotion strategy
1. Verfasser:	Kanner, Bernard (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1968
Schlagworte:
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
The closest thing to measuring advertising effectiveness	1968	Kernan, Jerome B.
Some comments on the role of advertising in the American economy : a plea for revaluation	1968	Blank, David M.
Advertising : a critic's view	1968	Warne, Colston E.
The declining market for pigs in pokes	1968	Newell, Thomas M.
The informative role of advertising	1968	Bucklin, Louis P.
Keep listening to that wee, small voice	1968	Burnett, Leo
Toward an explicit model for media selection	1968	Kotler, Philip
How advertising performance depends on other marketing factors	1968	Kuehn, Alfred A.
New battleground, consumer interest	1968	Hopkinson, Tom M.
The implications of the population explosion for communications	1968	Peterson, Theodore
The dilemma of creative advertising	1968	Politz, Alfred
A model for predictive measurements of advertising effectiveness	1968	Lavidge, Robert J.
Building and appraising the media strategy	1968	Kanner, Bernard
What top management should expect from the advertising-marketing marriage	1968	Stewart, David C.
Selecting media creatively	1968	Sanchagrin, Ted
A positive approach to advertising	1968	Sandage, Charles Harold
Psychological dimensions of consumer decision	1968	Woods, Walter A.
The case study approach in cross-cultural research	1968	Dunn, Samuel Watson
A perfect measurement of advertising's contribution to marketing	1968	Wallace, James M.
What is a market?	1968	Sissors, Jack Z.