| The view from here
|
2004 |
Kotler, Philip |
| The Internet's role in customer identification: betting on Amazon
|
2004 |
Alsop, Stewart |
| Differentiating customers by their needs: a practical approach
|
2004 |
|
| Wireless rules: how new mobile technologies will transform CRM
|
2004 |
Newell, Fred B. |
| You're only as agile as your customers think
|
2004 |
Pine, B. Joseph |
| Stages of change to become a customer-strategy enterprise
|
2004 |
Washington Kendall, Miriam |
| Supply chain management and managing customer relationships
|
2004 |
Blackwell, Roger |
| Using operational excellence as a competitive advantage: Tesco
|
2004 |
Seybold, Patricia B. |
| Managing customer relationships: the technology adoption life cycle
|
2004 |
Moore, Geoffrey A. |
| Get, keep, and grow customers in the twenty-first century
|
2004 |
Siboni, Roger |
| Thinking about relationship theory
|
2004 |
Edell Britton, Julie |
| CRM: the customer's view
|
2004 |
Barnes, James G. |
| Role of smart markets in managing relationships with customers
|
2004 |
Glazer, Rashi |
| Permission marketing
|
2004 |
Godin, Seth |
| Privacy issues for the information age
|
2004 |
Stailey, Josh W. |
| Individual privacy and data protection
|
2004 |
Ponemon, Larry A. |
| Who will write the new business rules for personalization?
|
2004 |
Kasanoff, Bruce |
| Optimizing customer relationships with advanced analytics
|
2004 |
Bayer, Judy |
| Overcoming employee resistance
|
2004 |
Puleo, Marijo |
| The trust equation: generating customer trust
|
2004 |
Green, Charles H. |
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