| Get, keep, and grow customers in the twenty-first century
|
2004 |
Siboni, Roger |
| Thinking about relationship theory
|
2004 |
Edell Britton, Julie |
| CRM: the customer's view
|
2004 |
Barnes, James G. |
| Role of smart markets in managing relationships with customers
|
2004 |
Glazer, Rashi |
| Permission marketing
|
2004 |
Godin, Seth |
| Privacy issues for the information age
|
2004 |
Stailey, Josh W. |
| Individual privacy and data protection
|
2004 |
Ponemon, Larry A. |
| Who will write the new business rules for personalization?
|
2004 |
Kasanoff, Bruce |
| Optimizing customer relationships with advanced analytics
|
2004 |
Bayer, Judy |
| Overcoming employee resistance
|
2004 |
Puleo, Marijo |
| The trust equation: generating customer trust
|
2004 |
Green, Charles H. |
| Using e-mail to build customer value
|
2004 |
Scruggs, Derek |
| Evolution of the customer interaction center in the context of idic
|
2004 |
Rech, Elizabeth |
| Privacy on the net
|
2004 |
Dyson, Esther |
| Managing customer relationships: methrics case study
|
2004 |
Goodnight, James |
| Capabilities for forging customer relationships
|
2004 |
Day, George S. |
| General Motors' Vauxhall division: managing the customer experience across channels and touchpoints
|
2004 |
Seybold, Patricia B. |
| The view from here
|
2004 |
Kotler, Philip |
| The Internet's role in customer identification: betting on Amazon
|
2004 |
Alsop, Stewart |
| Differentiating customers by their needs: a practical approach
|
2004 |
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