| Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice
|
2018 |
Evangelidis, Ioannis |
| Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
|
2018 |
Derdenger, Timothy P. |
| The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
|
2018 |
Kim, Kihyun Hannah |
| How deviations from performance norms impact charitable donations
|
2018 |
Allen, Alexis M. |
| The influence of time-interval descriptions on goal-pursuit decisions
|
2018 |
Munichor, Nira |
| "There ain’t no such thing as a free lunch" : consumers’ reactions to pseudo-free offers
|
2018 |
Dallas, Steven K. |
| Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
|
2018 |
Dagogo-Jack, Sokiente W. |
| Is cash king for sales compensation plans? : evidence from a large-scale field intervention
|
2018 |
Viswanathan, Madhu |
| Matchmaker competition and technology provision
|
2018 |
Wu, Yue |
| Neural profiling of brands : mapping brand image in consumers' brains with visual templates
|
2018 |
Chan, Hang-Yee |
| Network overlap and content sharing on social media platforms
|
2018 |
Peng, Jing |
| Intercompetitor licensing and product innovation
|
2018 |
Jiang, Baojun |
| The seesaw self : possessions, identity (de)activation, and task performance
|
2018 |
Chung, Jaeyeon |
| Attention, information processing, and choice in incentive-aligned choice experiments
|
2018 |
Yang, Liu |
| Man versus machine : resisting automation in identity-based consumer behavior
|
2018 |
Leung, Eugina |
| A probit model with structured covariance for similarity effects and source of volume calculations
|
2018 |
Dotson, Jeffrey P. |
| TV viewing and advertising targeting
|
2018 |
Deng, Yiting |
| When and how managers' responses to online reviews affect subsequent reviews
|
2018 |
Wang, Yang |
| Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
|
2018 |
Marinova, Detelina |
| The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
|
2018 |
Ailawadi, Kusum L. |
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