| A perfect measurement of advertising's contribution to marketing
|
1968 |
Wallace, James M. |
| What is a market?
|
1968 |
Sissors, Jack Z. |
| Toward better media comparisons : a general survey
|
1968 |
|
| Advertising objectives, control, and measurement controversy
|
1968 |
Lee, Charles E. |
| The AAAA study on consumer judgment of advertising
|
1968 |
Kanter, Donald L. |
| Creative advertising planning
|
1968 |
Delano, Lester A. |
| Clues for advertising strategists
|
1968 |
Cox, Donald F. |
| Creating under pressure
|
1968 |
Ketchum, Alton H. |
| The significance of social stratification in selling
|
1968 |
Coleman, Richard W. |
| Computers in media at J. Walter Thompson
|
1968 |
Jones, Richard P. |
| New battleground, consumer interest
|
1968 |
Hopkinson, Tom M. |
| The implications of the population explosion for communications
|
1968 |
Peterson, Theodore |
| The dilemma of creative advertising
|
1968 |
Politz, Alfred |
| A model for predictive measurements of advertising effectiveness
|
1968 |
Lavidge, Robert J. |
| Building and appraising the media strategy
|
1968 |
Kanner, Bernard |
| What top management should expect from the advertising-marketing marriage
|
1968 |
Stewart, David C. |
| Selecting media creatively
|
1968 |
Sanchagrin, Ted |
| A positive approach to advertising
|
1968 |
Sandage, Charles Harold |
| Psychological dimensions of consumer decision
|
1968 |
Woods, Walter A. |
| The case study approach in cross-cultural research
|
1968 |
Dunn, Samuel Watson |
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