| Cultural compatibility in the adoption of television
|
1971 |
Graham, Saxon |
| Brand loyalty revisited : a twenty-year report
|
1971 |
Guest, Lester |
| Social class and life cycle as predictors of shopping behavior
|
1971 |
Rich, Stuart U. |
| An experimental study of the effects of information on consumer product evaluations
|
1971 |
Hempel, Donald J. |
| Effects of group influences on consumer brand preferences
|
1971 |
Stafford, James E. |
| How adults learn brand preference
|
1971 |
Sheth, Jagdish N. |
| Consumer-confusion in the selection of supermarket products
|
1971 |
Friedman, Monroe Peter |
| The semantic differential as an index of brand attitude
|
1971 |
Barclay, William D. |
| Perceived risk and consumer decision-making : the case of telephone shopping
|
1971 |
Cox, Donald F. |
| The learning of consumer preference
|
1971 |
Krugman, Herbert E. |
| Differences between retailers' and consumers' perceptions
|
1971 |
McClure, Peter J. |
| Can Bales' interaction process analysis be used to explore consumer behavior?
|
1971 |
Gardner, David M. |
| Social character and differential preference for mass communication
|
1971 |
Kassarjian, Harold H. |
| Testing propensities to shop
|
1971 |
Bucklin, Louis P. |
| A decision-process approach to impulse purchasing
|
1971 |
Kollat, David T. |
| Risk-reduction processes in repetitive consumer behavior
|
1971 |
Sheth, Jagdish N. |
| An experiment on consumer dissonance
|
1971 |
Holloway, Robert J. |
| Can attitude measurement predict consumer behavior?
|
1971 |
Udell, Jon G. |
| Personality characteristics of purchasers
|
1971 |
Koponen, Arthur |
| Avoidance of dissonant information
|
1971 |
Mills, Judson |
Tag hinzufügen