Market segmentation as a competitive strategy
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| Veröffentlicht in: | Current controversies in marketing research |
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| Format: | UnknownFormat |
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1969
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Sales solicitation in the guise of consumer research | 1969 | Baxter, Richard |
| The issue of privacy in public opinion research | 1969 | Carlson, Robert O. |
| Are survey data being over-adjusted? | 1969 | Frankel, Lester R. |
| Laws in marketing | 1969 | Ehrenberg, A. S. C. |
| The status of validation in survey research | 1969 | Manfield, Manuel N. |
| Hired hand research | 1969 | Roth, Julius A. |
| Market segmentation as a competitive strategy | 1969 | Foote, Nelson N. |
| The researcher as a man of action | 1969 | Berelson, Bernard |
| The researcher's dilemma | 1969 | Bogart, Leo |
| Tools of causal analysis | 1969 | Zeisel, Hans |
| Personal influence revisited | 1969 | Barton, Allen H. |