Limits of persuasion
|
1972 |
Bauer, Raymond A. |
White response to integrated advertising
|
1972 |
Cagley, James W. |
The functions of advertising in our culture
|
1972 |
White, Irving S. |
Advertising : the most public kind of responsability
|
1972 |
Strouse, Norman H. |
Marketing's changing social relationships
|
1972 |
Lazer, William |
"Life, liberty and the pursuit of ... pleasure"
|
1972 |
Menninger, W. Walter |
The effects of mass communications
|
1972 |
Schramm, Wilbur |
How communication works
|
1972 |
Schramm, Wilbur |
A framework for understanding social criticism of advertising
|
1972 |
Howard, John A. |
The businessman's moral failure
|
1972 |
Finkelstein, Louis |
Advertising in the 70s̕ : four forces for change
|
1972 |
Kelley, John P. |
The propaganda function in marketing
|
1972 |
McGarry, Edmund D. |
Post-1984 America
|
1972 |
Rainwater, Lee |
The dilemma of creative advertising
|
1972 |
Politz, Alfred |
Word-of-mouth communication by the innovator
|
1972 |
Engel, James F. |
Economic and social responsibility of advertising men
|
1972 |
Kintner, Earl W. |
Basic functions of advertising
|
1972 |
Sandage, C. H. |
Morality in advertising, a public imperative
|
1972 |
Capitman, William G. |
Leo Burnett on integrity
|
1972 |
Burnett, Leo |
Advertisingʹs place in the economy of abundance
|
1972 |
Cone, Fairfax M. |