An approach to creative advertising for the 70's

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Bibliographische Detailangaben
Veröffentlicht in:	Issues in advertising
1. Verfasser:	Karp, Robert E. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1972
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Titel	Jahr	Verfasser
A framework for understanding social criticism of advertising	1972	Howard, John A.
The businessman's moral failure	1972	Finkelstein, Louis
Advertising in the 70s̕ : four forces for change	1972	Kelley, John P.
The propaganda function in marketing	1972	McGarry, Edmund D.
Post-1984 America	1972	Rainwater, Lee
The dilemma of creative advertising	1972	Politz, Alfred
Word-of-mouth communication by the innovator	1972	Engel, James F.
Economic and social responsibility of advertising men	1972	Kintner, Earl W.
Basic functions of advertising	1972	Sandage, C. H.
Morality in advertising, a public imperative	1972	Capitman, William G.
Leo Burnett on integrity	1972	Burnett, Leo
Advertisingʹs place in the economy of abundance	1972	Cone, Fairfax M.
An approach to creative advertising for the 70's	1972	Karp, Robert E.
Limits of persuasion	1972	Bauer, Raymond A.
White response to integrated advertising	1972	Cagley, James W.
The functions of advertising in our culture	1972	White, Irving S.
Advertising : the most public kind of responsability	1972	Strouse, Norman H.
Marketing's changing social relationships	1972	Lazer, William
"Life, liberty and the pursuit of ... pleasure"	1972	Menninger, W. Walter
The effects of mass communications	1972	Schramm, Wilbur