The concept of the marketing mix
|
1970 |
Borden, Neil Hopper |
Long-range planning
|
1970 |
Drucker, Peter Ferdinand |
The economics of packaging
|
1970 |
Ray, Arabinda |
Applying the strategy of market segmentation
|
1970 |
Roberts, Alan A. |
Better management of market information
|
1970 |
Uhl, Kenneth P. |
Planning and organizing territorial coverage
|
1970 |
Wedemeyer, Henry |
Brand consciousness in India
|
1970 |
Ramachandran, P. G. |
Bayesian decision theory in princing strategy
|
1970 |
Green, Paul E. |
Reaching the village
|
1970 |
Faruqi, A. M. |
The marketing concept : Its applicability to the Indian economy
|
1970 |
Boyd jr., Harper W. |
Measuring advertising's sales effectiveness : the problem and the prognosis
|
1970 |
Gallup, George |
Rebirth of the salesman
|
1970 |
Bauman, J. N. |
Desidning the distribution system
|
1970 |
Berg, Thomas L. |
Pricing objectives in large companies
|
1970 |
Lanzillotti, Robert F. |
Dark side of the moon
|
1970 |
Ezekiel, Nissim |
When and how should you sell through distributors
|
1970 |
Evans, Keith J. |
Consumer product research : An overview
|
1970 |
Boyd jr., Harper W. |
Mistaken concept of marketing in India
|
1970 |
Krishnaswami, A. S. |
The functions of advertising in our culture
|
1970 |
White, Irving S. |
Marketing, its changing role and the Indian economy
|
1970 |
Neelamegham, S. |