Six significant trends in industrial marketing today

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Veröffentlicht in:Readings in marketing
1. Verfasser: Estes jr., B. E. (VerfasserIn)
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Veröffentlicht: 1963
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Titel Jahr Verfasser
Competitive pricing in railroad freight rates 1967 Dean, Joel
Selecting profitable products 1963 O'Meara jr., John T.
Psychological dimensions of consumer decision 1963 Woods, Walter A.
Sandage defines the role of advertising, predicts its greater use to attain social goals in future 1963 Sandage, Charles Harold
Pricing : an area of increasing importance 1963 Hewitt jr., Charles Mason
New products : keys to corporate growth 1963 Meloan, Taylor W.
Sociologists and marketologists 1963 Bartels, Robert D. W.
Price cutting and monopoly power 1963 Brooks jr., Robert C.
The protection of the consumer and competition, some fundamental issues 1963 Brown, William F.
Federal regulation of competitive practices 1963 Anderson, Sigurd
The future of discounting 1963 Davidson, William R.
Marketing's job for the 1960's 1963 Keener, Jefferson Ward
Significant trends and developments in the postwar period 1963 McNair, Malcolm Perrine
Transport dynamics and distribution management 1963 Roberts, Merrill J.
A marketing appraisal of the Robinson-Patman Act 1963 Robbins, W. David
Physical distribution : the neglected marketing function 1963 Reese, Bud
The true role of the marketing executive 1963 Houser, Theodore V.
Interdisciplinary horizons in marketing 1963 Lazer, William
The creative factor in marketing 1963 Mortimer, Charles G.
When is price reduction profitable? 1963 Griffin, Clare Elmer
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