Make your annual marketing plan must reading

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing management and strategy
1. Verfasser:	Ennis, F. Beaven (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1980
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Titel	Jahr	Verfasser
Breaking free from product marketing	1980	Shostack, G. Lynn
Improving sales force productivity	1980	Hall, William P.
A remedy for maladistribution	1980	Oresman, Stephen B.
Market segmentation : a strategic management tool	1980	Johnson, Richard M.
What do we know about consumer behavior?	1980	Ferber, Robert
Make your annual marketing plan must reading	1980	Ennis, F. Beaven
The changing role of the product manager in consumer goods companies	1980	Buell, Victor P.
The legal environment for marketing	1980	Cohen, Dorothy
Planning gains in market share	1980	Fogg, C. Davis
Direction 1980 : Changing life styles	1980	Kollat, David T.
Advertising research at Anheuser-Busch, Inc. (1963-68)	1980	Ackoff, Russell L.
Reorganize your company around its markets	1980	Hanan, Mack
Private label? : no, it's now ʺpresoldʺ-wave of future	1980	Weiss, E. B.
The role of the industrial distributor in marketing strategy	1980	Webster jr., Frederick E.
A model of industrial buyer behavior	1980	Sheth, Jagdish N.
Can marketing and manufacturing coexist?	1980	Shapiro, Benson P.
Marketing professional services	1980	Kotler, Philip
Marketing as exchange	1980	Bagozzi, Richard P.
The computer, personal selling, and sales management	1980	Comer, James M.
Managing the product life cycle	1980	Clifford jr., Donald K.