Cost economies in the global advertising and marketing services business

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Bibliographische Detailangaben
Veröffentlicht in:	The global market
1. Verfasser:	Silk, Alvin J. (VerfasserIn)
Weitere Verfasser:	Berndt, Ernst R. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2004
Schlagworte:	Werbewirtschaft > Multinationales Unternehmen > Skalenertrag > Schätzung > Welt > Aufsatz im Buch
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