Strategies for managing brand and product in international markets

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Bibliographische Detailangaben
Veröffentlicht in:	The global market
1. Verfasser:	Schroiff, Hans-Willi (VerfasserIn)
Weitere Verfasser:	Arnold, David J. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2004
Schlagworte:	Globalisierung > Markenführung > Internationales Marketing > Aufsatz im Buch
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Titel	Jahr	Verfasser
"The globalization of markets" revisited : Japan after twenty years	2004	Takeuchi, Hirotaka
Global standardization versus localization : a case study and a model	2004	Ghemawat, Pankaj
Cost economies in the global advertising and marketing services business	2004	Silk, Alvin J.
Managing global supply chains	2004	Raman, Ananth
Globalization and the poor	2004	Rangan, V. Kasturi
Managing the global brand : a typology of consumer perceptions	2004	Holt, Douglas B.
Theodore Levitt's "The globalization of markets " : an evaluation after two decades	2004	Tedlow, Richard S.
"The globalization of markets" : a retrospective with Theodore Levitt	2004	Greyser, Stephen A.
Rooting marketing strategy in human universals	2004	Wathieu, Luc
Organizing multinational companies for collaborative advantage	2004	Hansen, Morten T.
Strategies for managing brand and product in international markets	2004	Schroiff, Hans-Willi
The globalization of marketing services	2004	Sorrell, Martin
It's a small world after all ... or is it? : The state of globalization in the worldwide automotive industry	2004	Scheele, Nick
Globalization of retailing	2004	Bell, David E.
The empire strikes flak : powerful companies and political backlash	2004	Litvin, Daniel