Extending the product life cycle

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Bibliographische Detailangaben
Veröffentlicht in:	French, Warren A. Views of marketing
1. Verfasser:	Enis, Ben M. (VerfasserIn)
Weitere Verfasser:	La Garce, Raymond (VerfasserIn), Prell, Arthur E. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1977
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Titel	Jahr	Verfasser
A decision sequence analysis of developments in marketing communication	1979	Ray, Michael L.
Consumerism, an interpretation	1979	Buskirk, Richard H.
The marketing revolution	1979	Keith, Robert J.
The nature and scope of marketing	1979	Hunt, Shelby D.
Physical distribution service : a neglected aspect of marketing management	1979	Perreault jr., William D.
A planned approach to new product pricing	1979	Welsh, Stephen J.
Risk-aversive pricing policies : problems and alternatives	1979	Guiltinan, Joseph P.
Responsible marketing in an expanded marketing concept	1979	Beik, Leland L.
A new look at "old" advertising strategy	1979	Buchanan, Dodds I.
Profit oriented reporting for marketing decision makers	1979	Buzby, Stephen L.
Manage your sales force as a system	1979	Henry, Porter
Diagnosing the product portfolio	1979	Day, George S.
Profiting from distribution conflicts	1979	Dommermuth, William P.
The sales process model	1979	Spiro, Rossan L.
Are you really planning your marketing?	1979	Winer, Leon
Toward more responsive marketing channels	1979	Moyer, M. S.
Extending the product life cycle	1977	Enis, Ben M.
A systematic approach to market opportunity analyses	1976	Woodruff, Robert B.
The troubled future of retailing	1976	Bates, Albert D.
Benefit segmentation : a decision-oriented research tool	1968	Haley, Russell I.