Strategic issues in international retailing
The increase in international activity by retailers / John Dawson and Masao MukoyamaRetail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Ste...
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| Weitere Verfasser: | , , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
Routledge
2006
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Verlagsangaben |
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Tag hinzufügen | Zusammenfassung: | The increase in international activity by retailers / John Dawson and Masao MukoyamaRetail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama. |
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| Beschreibung: | Enth. 9 Beitr |
| Beschreibung: | XII, 218 S. graph. Darst. 22cm |
| ISBN: | 0203639626 0-203-63962-6 9780415343701 978-0-415-34370-1 9780415343718 978-0-415-34371-8 9780203639627 978-0-203-63962-7 0415343704 0-415-34370-4 0415343712 0-415-34371-2 |