Product bundling as a marketing application

Product bundling as a marketing application

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Bibliographische Detailangaben
Veröffentlicht in:Operations research proceedings 2003
1. Verfasser: Stauss, Bernd (VerfasserIn)
Weitere Verfasser: Gaul, Wolfgang (VerfasserIn)
Pages:2003
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2004
Schlagworte:
Leistungsbündel > Marketingmanagement > Ganzzahlige Optimierung > Theorie > Aufsatz im Buch
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