How advertising performance depends on other marketing factors

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Bibliographische Detailangaben
Veröffentlicht in:	Advertising management
1. Verfasser:	Kuehn, Alfred A. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1965
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Titel	Jahr	Verfasser
Now product, appeal, and program affect attitudes toward commercials	1965	Crane, Lauren E.
Applying the strategy of market segmentation	1965	Roberts, Alan A.
New ways to analyze brand-to-brand competition	1965	Rohloff, Albert C.
Measuring the process of communications effect	1965	Mendelsohn, Harold
Is advertising believability really important?	1965	Maloney, John C.
What it takes to start an idea	1965	Bruner, Jerome S.
Consumer motivations in black and white : 2	1965	Allen Bullock, Henry
The role of advertising media in the attainment of advertising objectives	1965	Banks, Seymour
The Schwerin model : how you can use it to build your share of market	1965	Kelly, Patrick J.
The comparative effects of the various media	1965	Klapper, Joseph T.
Summary of the effects of advertising on primary and selective demand	1965	Borden, Neil Hopper
A pioneering experiment in assessing advertising effectiveness	1965	Coffin, Thomas E.
Clues for advertising strategists 2.	1965	Cox, Donald F.
Clues for advertising strategists 1.	1965	Cox, Donald F.
How advertising performance depends on other marketing factors	1965	Kuehn, Alfred A.
Copy testing : what course is it taking?	1965	Maloney, John C.
Computer simulation of consumer behavior	1965	Wells, Willliam D.
The relation between advertising pressure and consumer sales	1965	Williams, Robert J.
The marketing strategy of planned visual communications	1965	Stahl, Gerald
A marketing approach to media selection	1965	Garfinkle, Norton