Consumer brand choice a learnings process?
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| Veröffentlicht in: | Marketing classics |
|---|---|
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| Format: | UnknownFormat |
| Veröffentlicht: |
1969
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| What is the marketing management concept? | 1969 | McKitterick, J. B. |
| The analytical framework for marketing | 1969 | Alderson, Wroe |
| Marketing myopia | 1969 | Levitt, Theodore |
| The value added concept as a measurement of output | 1969 | Beckman, Theodore N. |
| The marketing revolution | 1969 | Keith, Robert J. |
| Marketing from the producer's point of view | 1969 | Verdoorn, P. J. |
| Parallel systems of promotion and distribution | 1969 | Aspinwall, Leo V. |
| Consumer behavior as risk taking | 1969 | Bauer, Raymond A. |
| Consumer convenience and the retail structure of cities | 1969 | Cox, Reavis |
| Consumer brand choice : a learnings process? | 1969 | Kuehn, Alfred A. |
| Cognitive dissonance | 1969 | Festinger, Leon |
| Projective techniques in marketing research | 1969 | Haire, Mason |
| Rational behavior and economic behavior | 1969 | Katona, George |