Diagnosing the product portfolio

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Bibliographische Detailangaben
Veröffentlicht in:	Strategic marketing
1. Verfasser:	Day, George S. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1984
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Titel	Jahr	Verfasser
The product life cycle : a key to strategic marketing planning	1984	Smallwood, John E.
Strategic windows	1984	Abell, Derek Francis
PIMS : a reexamination	1984	Anderson, Carl R.
Planning for profit	1984	Gale, Bradley T.
Strategies for low market share businesses	1984	Hamermesh, R. G.
A strategic framework for marketing control	1984	Hulbert, James M.
Competitor analysis : the missing link in strategy	1984	Rothschild, William E.
A fundamental approach to strategy development	1984	Hedley, Barry
The reality gap in strategic planning	1984	Paul, Ronald N.
Marketing cost analysis : a modularized contribution approach	1984	Dunne, Patrick M.
The directional policy matrix : tool for strategic planning	1984	Robinson, S. J. Q.
Strategic marketing : betas, boxes or basics	1984	Wensley, Robin
How competitive forces shape strategy	1984	Porter, Michael E.
Strategy and the "business portfolio"	1984	Hedley, Barry
The anatomy of strategic thinking	1984	Morrison, J. Roger
Harvesting strategies for weak products	1984	Kotler, Philip
Customer-oriented approaches to identifying product-markets	1984	Day, George S.
Diagnosing the product portfolio	1984	Day, George S.
Limits of the learning curve	1984	Abernathy, William J.
Strategic market analysis definition : an integrated approach	1984	Day, George S.