| Confidence as a validated construct
|
1974 |
Howard, John A. |
| Microsimulating consumer behavior
|
1974 |
Sexton jr., Donald E. |
| A field study of attitude structure and the attitude-behavior relationship
|
1974 |
Sheth, Jagdish N. |
| NEWS report : a discussion of the theory and application of the planning protion of DEMON
|
1974 |
Charnes, Abraham |
| Food shopping behavior of low-income households
|
1974 |
Alexis, Marcus |
| Consumer decision-process models
|
1974 |
Lunn, J. A. |
| The next decade of buyer behavior theory and research
|
1974 |
Sheth, Jagdish N. |
| A theory of family buying decisions
|
1974 |
Sheth, Jagdish N. |
| Pattern recognition in stochastic series
|
1974 |
Kernan, Jerome B. |
| New product diffusion : the interplay of innovativeness, opinion leadership, learning, perceived risk, and product attributes
|
1974 |
Arndt, Johan |
| Information and consumer behavior
|
1974 |
Haines jr., George H. |
| The influence of personal communication on a buyer's choice criteria in the salesman/buyer dyad
|
1974 |
O'Shaughnessy, John |
| An empirical framework for product classification
|
1974 |
Ramond, Charles K. |
| A critical examination of "adoption process" models of consumer behavior
|
1974 |
Robertson, Thomas S. |
| Group characteristics and aggregate innovative behavior : preliminary report
|
1974 |
Robertson, Thomas S. |
| An operational framework for the study of consumer typology and process
|
1974 |
Myers, John G. |
| Deriving an empirically testable version of the Howard-Sheth model of buyer behavior
|
1974 |
Farley, John U. |
| Eclectic research and construct validation
|
1974 |
Armstrong, J. Scott |
| Some generalizations and problems regarding consumer problem solving in grocery store channels
|
1974 |
Carman, James M. |
| Attitude change and the relative influence of media and word-of-mouth sources
|
1974 |
Day, George S. |
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