| Perceived risk, sociometric integration, and word of mouth in the adoption of a new food product
|
1967 |
Arndt, Johan |
| Rational vs. emotional communications : a new approach
|
1967 |
Bauer, Raymond A. |
| Risk handling in drug adoption : the role of company preference
|
1967 |
Bauer, Raymond Augustine |
| Self-confidence, persuasibility and cognitive dissonance among automobile buyers
|
1967 |
Bell, Gerald D. |
| Clues for advertising strategists
|
1967 |
Cox, Donald F. |
| Risk handling in consumer behavior - an intensive study of two cases
|
1967 |
Cox, Donald F. |
| Dynamics of interpersonal communication : the interaction dyad
|
1967 |
King, Charles W. |
| The sorting rule model of the consumer product evaluation process
|
1967 |
Cox, Donald F. |
| Consumer behavior as risk taking
|
1967 |
Bauer, Raymond Augustine |
| A marketing communications model for sales management
|
1967 |
Newton, Derek A. |
| Perceived risk and brand loyalty!
|
1967 |
Cunningham, Scott M. |
| Perceived risk as a factor in informal consumer communications
|
1967 |
Cunningham, Scott M. |
| Self-confidence and reactions to television commercials
|
1967 |
Barach, Jeffrey A. |
| Perceived risk and consumer decision making - the case of telephone shopping
|
1967 |
Cox, Donald F. |
| Risk taking and information handling in consumer behavior
|
1967 |
Cox, Donald F. |
| Self-confidence and persuasibility in women
|
1967 |
Cox, Donald F. |
| The major dimensions of perceived risk
|
1967 |
Cunningham, Scott M. |
| Persuasibility of purchasing agents and chemists : effects of source, presentation, risk, audience competence, and time
|
1967 |
Levitt, Theodore |
| Word of mouth advertising and informational communication
|
1967 |
Arndt, Johan |
| Doctor's choice : the physican and his sources of information about drugs
|
1967 |
Bauer, Raymond A. |
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