| Pre-testing the effectiveness of advertising and other marketing influences via in-store tests
|
1969 |
Jenssen, Ward J. |
| The remembering and forgetting of advertising
|
1969 |
Zielske, Hubert A. |
| Two source effects in magazine advertising
|
1969 |
Fuchs, Douglas A. |
| An exploration of linear programming in media selection
|
1969 |
Bass, Frank M. |
| Must we measure advertising effectiveness?
|
1969 |
Cooke, Blaine |
| Quantitative analyses of the effectiveness of TV commercials
|
1969 |
Rohloff, Albert C. |
| A model for predictive measurements of advertising effectiveness
|
1969 |
Lavidge, Robert J. |
| ROP color and its effect on newspaper advertising
|
1969 |
Gardner, Burleigh B. |
| Personality correlates of persuasibility
|
1969 |
Carey, James William |
| The measurement of information value : a study in consumer decision-making
|
1969 |
Cox, Donald F. |
| Predicting short-term changes in market share as a function of advertising strategy
|
1969 |
Buzzell, Robert Dow |
| The ABCs of ARF's PARM
|
1969 |
Lucas, Darrell Blaine |
| Measuring the cumulative net coverage on any combination of media
|
1969 |
Hofmans, Pierre |
| Measuring market values of media
|
1969 |
Rogers, Curtis C. |
| Attitudes, verbal behavior, and other behavior
|
1969 |
Bauer, Raymond Augustine |
| Is it time discard the audience concept?
|
1969 |
Bogart, Leo |
| The audience as communicators
|
1969 |
Cox, Donald F. |
| Measuring the efectiveness of advertising
|
1969 |
Kuehn, Alfred A. |
| The hypothesis of a hierarchy of effects : a partial evaluation
|
1969 |
Palda, Kristian S. |
| How agencies evaluate advertising
|
1969 |
Pomerance, Eugene C. |
Tag hinzufügen