Clues for advertising strategists

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing management and administrative action
1. Verfasser:	Cox, Donald F. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1968
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Titel	Jahr	Verfasser
Pricing policies for new products	1979	Dean, Joel
On knowing the consumer : an overview	1968	Newman, Joseph W.
The fail-safe salesman	1968	Reynolds, William H.
New reasoning in choosing a warehouse location	1968	Whiteman, Irvin R.
The functions of advertising in our culture	1968	White, Irving S.
Family life cycle as an independent variable	1968	Lansing, John Belcher
Branding policies and practices	1968	Schutte, Thomas F.
Theory and practice of market planning	1968	Alderson, Wroe
What is a business?	1968	Drucker, Peter Ferdinand
The concept of the marketing mix	1968	Borden, Neil Hopper
Defining advertising goals	1968	Colley, Russell H.
Clues for advertising strategists	1968	Cox, Donald F.
The significance of social stratification in selling	1968	Coleman, Richard P.
Modern methods for local delivery route design	1968	Maffei, Richard B.
Are channels of distribution what the textbooks say?	1968	McVey, Phillip
Attitudes and pricing	1968	Oxenfeldt, Alfred
Food and sex as symbols	1968	Riesman, David
Applying the strategy of market segmentation	1968	Roberts, Alan A.
A model for marketing programming	1968	Willett, Ronald P.
Segmentation by personality types	1968	Gottlieb, Morris J.