The audience as communicators

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Bibliographische Detailangaben
Veröffentlicht in:	Measuring advertising effectiveness. Selected readings
1. Verfasser:	Cox, Donald F. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1969
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Titel	Jahr	Verfasser
The measurement of information value : a study in consumer decision-making	1969	Cox, Donald F.
Predicting short-term changes in market share as a function of advertising strategy	1969	Buzzell, Robert Dow
The ABCs of ARF's PARM	1969	Lucas, Darrell Blaine
Measuring the cumulative net coverage on any combination of media	1969	Hofmans, Pierre
Measuring market values of media	1969	Rogers, Curtis C.
Quantitative analyses of the effectiveness of TV commercials	1969	Rohloff, Albert C.
A model for predictive measurements of advertising effectiveness	1969	Lavidge, Robert J.
ROP color and its effect on newspaper advertising	1969	Gardner, Burleigh B.
Personality correlates of persuasibility	1969	Carey, James William
Pre-testing the effectiveness of advertising and other marketing influences via in-store tests	1969	Jenssen, Ward J.
The remembering and forgetting of advertising	1969	Zielske, Hubert A.
Two source effects in magazine advertising	1969	Fuchs, Douglas A.
An exploration of linear programming in media selection	1969	Bass, Frank M.
Must we measure advertising effectiveness?	1969	Cooke, Blaine
Attitudes, verbal behavior, and other behavior	1969	Bauer, Raymond Augustine
Is it time discard the audience concept?	1969	Bogart, Leo
The audience as communicators	1969	Cox, Donald F.
Measuring the efectiveness of advertising	1969	Kuehn, Alfred A.
The hypothesis of a hierarchy of effects : a partial evaluation	1969	Palda, Kristian S.
How agencies evaluate advertising	1969	Pomerance, Eugene C.