The influence of believability and amount of advertising

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Bibliographische Detailangaben
Veröffentlicht in:	On knowing the consumer
1. Verfasser:	Coulson, John S. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1966
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Titel	Jahr	Verfasser
Consumer use of information	1966	Green, Paul E.
Mathematical models consumer behavior	1966	Kuehn, Alfred A.
Personality, perception of source, and persuasibility	1966	Bauer, Raymond Augustine
A study of how new families learn about the market	1966	Halbert, Michael H.
General personality tests and consumer behavior	1966	Wells, Willliam D.
A look at the American consumer	1966	Mueller, Eva
The perception of value in products	1966	White, Irving S.
Consumer behavior : where do we stand? ; a marketing management appraisal	1966	Casey, Richard F.
Market segmentation and food consumption	1966	Beldo, Leslie A.
Buying decisions within the family and the consumer-brand relationship	1966	Coulson, John S.
Testing the effectiveness of advertisements	1966	McNiven, Malcolm A.
Children as consumers	1966	Wells, William D.
Nagro consumer behavior	1966	Bauer, Raymond Augustine
The influence of believability and amount of advertising	1966	Coulson, John S.
Limitations of current approaches to understanding brand buying behavior	1966	Ruch, Dudley M.
The influence of in-store advertising	1966	McKenna, Mary L.
Consumer behavior : where do we stand? ; a psychologist's appraisal	1966	Steiner, Gary A.
The quantitativen approach	1966	Ramond, Charles K.
The time dimension and consumer behavior	1966	Foote, Nelson N.
Social class and consumer behavior	1966	Levy, Sidney J.