What kind of corporate objectives?

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing management and the Indian economy
1. Verfasser:	Boyd jr., Harper W. (VerfasserIn)
Weitere Verfasser:	Levy, Sidney J. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Marketing, its changing role and the Indian economy	1970	Neelamegham, S.
Creative marketing : the challenge of tomorrow	1970	Ramaswami, R.
The sales process : an open systems approach	1970	Robertson, Thomas S.
Top management's stake in the product life cycle	1970	Patton, Arch
The values and uses of distribution cost analysis	1970
Product differentation and market segmentation as alternative marketing strategies	1970	Smith, Wendell R.
The consumer at sea	1970	Lokanathan, Palamadai S.
The advertising agency : a new service	1970	Banerjee, Subrata
Marketing and economic development	1970	Drucker, Peter Ferdinand
What kind of corporate objectives?	1970	Boyd jr., Harper W.
Profits, prices, and efficiency	1970	Mathew, Thomas
Rationalizing salesmen's compensation plans	1970	Webster jr., Frederick E.
Indian consumers : marketer's anathema or dilemma	1970	Jayachandran, G.
Sales forecasting : key to integrated management	1970	Lazer, William
Behavioral models for analyzing buyers	1970	Kotler, Philip
A theory of packaging in the marketing mix	1970	Mason, William R.
Victim or volunteer	1970	Moddie, A. D.
Modern advertising	1970	Talyarkhan, S. P. S.
Psychological dimensions of consumer decision	1970	Woods, Walter A.
The concept of the marketing mix	1970	Borden, Neil Hopper